|
|||||
|
|
The rebound of the forgone alternative |
|
| Authors: | Zachary G. Arens Rebecca W. Hamilton |
| Affiliation: | 1. Spears School of Business, 417A Business Building, Oklahoma State University, Stillwater, OK 74078, United States;2. McDonough School of Business, Georgetown University, Washington, DC 20057, United States |
| Abstract: | |
| Keywords: | Forgone alternative Consumption closure Choice Cognitive dissonance Stage of consumption |