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Activating stereotypes with brand imagery: The role of viewer political identity |
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| Authors: | Justin W. Angle Sokiente W. Dagogo‐Jack Mark R. Forehand Andrew W. Perkins |
| Affiliation: | 1. School of Business Administration, University of Montana, Gallagher Business Building 364, Missoula, MT 59812, USA;2. Michael G. Foster School of Business, University of Washington, Box 353200, Seattle, WA 98195, USA;3. Carson College of Business, Washington State University, Todd 373, Pullman, WA 99164, USA |
| Abstract: | |
| Keywords: | Ethnic brand imagery Implicit social cognition Stereotypes Political identity |