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Consumer desire for control as a barrier to new product adoption |
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| Authors: | Ali Faraji‐Rad Shiri Melumad Gita Venkataramani Johar |
| Affiliation: | 1. Nanyang Business School and Institute on Asian Consumer Insight, Nanyang Technological University, 50 Nanyang Avenue, 639672, Singapore;2. Graduate School of Business, Columbia University, 3022 Broadway, New York, NY 10027, USA |
| Abstract: | |
| Keywords: | New product acceptance Desire‐for‐control Framing effects |