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The effect of social exclusion on consumer preference for anthropomorphized brands |
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| Authors: | Rocky Peng Chen Echo Wen Wan Eric Levy |
| Affiliation: | 1. School of Business, Hong Kong Baptist University, Hong Kong;2. Faculty of Business and Economics, University of Hong Kong, Hong Kong;3. Judge Business School, University of Cambridge, United Kingdom |
| Abstract: | |
| Keywords: | Social exclusion Anthropomorphism Consumer preference Social affiliation |