I Don't Like You Because You're Hard to Understand: The Role of Processing Fluency in the Language Attitudes Process |
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| Authors: | Marko Dragojevic Howard Giles |
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| Affiliation: | 1. Department of Communication, University of Kentucky, Lexington, KY, USA;2. Department of Communication, University of California, Santa Barbara, CA, USA;3. School of Psychology, The University of Queensland, Australia |
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| Abstract: | Two experiments examined the effects of processing fluency—that is, the ease with which speech is processed—on language attitudes toward native‐ and foreign‐accented speech. Participants listened to an audio recording of a story read in either a Standard American English (SAE) or Punjabi English (PE) accent. They heard the recording either free of noise or mixed with background white noise of various intensity levels. Listeners attributed more solidarity (but equal status) to the SAE than the PE accent. Compared to quieter listening conditions, noisier conditions reduced processing fluency, elicited a more negative affective reaction, and resulted in more negative language attitudes. Processing fluency and affect mediated the effects of noise on language attitudes. Theoretical, methodological, and practical implications are discussed. |
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| Keywords: | Language Attitudes Processing Fluency Accent White Noise Affect |
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