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Distinct threats,common remedies: How consumers cope with psychological threat |
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| Authors: | DaHee Han Adam Duhachek Derek D. Rucker |
| Affiliation: | 1. Desautels Faculty of Management, McGill University, 1001 Sherbrooke Street West, Montreal, Quebec H3A 1G5, Canada;2. Kelley School of Business, Indiana University, 1309 East 10th Street, Bloomington, IN 47405, USA;3. Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, IL 60208, USA |
| Abstract: | |
| Keywords: | Psychological threat Problem‐focused coping Emotion‐focused coping Approach motivation Avoidance motivation |