| Abstract: | Self‐control is of invaluable importance for well‐being. While previous research has focused on self‐control failure, we introduce a new perspective on self‐control, including the notion of effortless self‐control, and a focus on self‐control success rather than failure. We propose that effortless strategies of dealing with response conflict (i.e., competing behavioral tendencies) are what distinguishes successful self‐controllers from less successful ones. While people with high trait self‐control may recognize the potential for response conflict in self‐control dilemmas, they do not seem to subjectively experience this conflict as much as people with low self‐control. Two strategies may underlie this difference: avoidance of response conflict through adaptive, habitual behaviors, and the efficient downregulating of response conflict. These strategies as well as the role of response conflict are elaborated upon and discussed in the light of existing literature on self‐control. |
