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Physical proximity increases persuasive effectiveness through visual imagery |
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| Authors: | Yanli Jia Yunhui Huang Robert S. Wyer Jr. Hao Shen |
| Affiliation: | 1. School of Management, Xiamen University, China;2. School of Business, Nanjing University, China;3. Faculty of Business Administration, The Chinese University of Hong Kong, Hong Kong, China |
| Abstract: | |
| Keywords: | Physical proximity Probability estimates Persuasion Mental imagery Verbal information Construal level theory |