社会偏好中的框架效应

社会偏好中的框架效应是指, 个体在决策中受到选择方案框架形式的影响而表现出合作、互惠及利他行为及倾向改变的现象, 是框架效应在社会偏好领域的运用。预期理论、错误知觉说、心理动力模型、情绪维护理论以及解释水平理论分别从价值函数、知觉偏差、内部心理动力、情绪及认知表征角度解释了社会偏好中的框架效应, 心理距离、价值取向、人格特质和文化等因素对社会偏好中的框架效应具有重要影响。未来的研究需要从社会偏好中的框架效应的心理机制与神经机制、研究范式及外部效度改进等方面作进一步探讨。

The framing effect on social preferences

The framing effect on social preferences refers to the phenomenon in which individuals, who are influenced by the frames of scheme selection, show the change of cooperative, reciprocal and altruistic behaviors. It is the application of framing effect in the field of social preferences. There are five theoretical models to interpret this phenomenon in the previous literature of social preferences, which are prospect theory, misperception theory, psychological dynamic model, construal level theory and mood maintenance theory. Meanwhile, evidence revealed that framing effect on social preferences may be influenced by some factors, such as psychical distance, value orientation, personality and culture. Therefore, further researches for framing effect on social preferences are expected to explore its mental and neural mechanism, to make its research paradigm more abundant and to improve the external validity. Finally, it is necessary to promote studies by using multidisciplinary methods.