Women's Magazine Fiction: A Content Analysis of the Roles,Attributes, and Occupations of Main Characters

A content analysis of the fiction stories in seven national women's magazines revealed that the primary problem for most of the main characters is romantic. Most of the characters are atractive, single, white Americans younger than 45. They live in the city, have zero to two children, are middle class, and college educated, and they have careers or jobs. Less than half of them are able to solve their own problems, and occupations are assigned sterotypically by gender. The conclusion drawn is that the fiction in these magazines is, in many ways, as traditional as has been found in the past.