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Bayesian Estimation of Circumplex Models Subject to Prior Theory Constraints and Scale-Usage Bias
Authors:Peter Lenk  Michel Wedel  Ulf Böckenholt
Affiliation:(1) University Of Michigan, Michigan;(2) McGill University, Montreal;(3) The University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109-1234, USA
Abstract:This paper presents a hierarchical Bayes circumplex model for ordinal ratings data. The circumplex model was proposed to represent the circular ordering of items in psychological testing by imposing inequalities on the correlations of the items. We provide a specification of the circumplex, propose identifying constraints and conjugate priors for the angular parameters, and accommodate theory-driven constraints in the form of inequalities. We investigate the performance of the proposed MCMC algorithm and apply the model to the analysis of value priorities data obtained from a representative sample of Dutch citizens. We wish to thank Michael Browne and two anonymous reviewers for their comments. The data for this study were collected as part of the project AIR2-CT94-1066, sponsored by the European Commission.
Keywords:Bayesian inference  circumplex correlations  inequality constraints  latent variables  ordinal scales
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