The effects of verbal labelling on recognition memory for schematic faces

Four experiments investigated the effects of labelling on the encoding and recognition of schematic faces. In Experiments I and II, hard-to-label (H) faces were recognized better after labelling than after observing, whereas easy-to-label (E) faces were not significantly affected. However, E faces were recognized better after labelling when subjects were instructed to attend carefully to all features of the faces during viewing. In Experiments III and IV, which dealt with each kind of face separately, both E and H faces were recognized better after labelling than after observing. An additional improvement in recognition all of faces was found when labelling subjects knew which label was relevant on each recognition trial and were instructed to use it. It was concluded that (a) a verbal label functions mainly to direct attention to specific facial features during viewing, (b)the effect of the label on recognition is positive or negative depending on whether or not it directs attention to features which are functional for the recognition test, (c) the label also forms part of the representation of the face in memory, and (d) a label may serve as a mediator at the time of testing, but only in the presence of specific cues.