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The interactive effects of duality expertise and coping frames on responses to ambivalent messages |
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| Authors: | Thomas Kramer Loraine Lau‐Gesk Chi‐yue Chiu |
| Affiliation: | 1. Baruch College, CUNY, USA;2. The first two authors contributed equally and are listed in alphabetical order.;3. Thomas Kramer is Associate Professor of Marketing at Baruch College, The City University of New York;4. Department of Marketing and International Business;5. One Bernard Baruch Way, New York, NY 10010, USA.;6. University of California, Irvine, USA;7. Loraine Lau‐Gesk is Assistant Professor of Marketing at the University of California, Irvine, The Paul Merage School of Business;8. Irvine, CA 92697‐3125, USA.;9. University of Illinois, Urbana‐Champaign, USA;10. Chi‐yue Chiu is Professor at the University of Illinois at Urbana‐Champaign;11. Department of Psychology, 603 E. Daniel Street, Champaign, IL 61820, USA. |
| Abstract: | We examine the interactive effects of biculturals' duality expertise and externally provided coping resources on attitudinal responses to ambivalence. Three studies reveal that ambivalence is associated with greater discomfort for biculturals more (vs. less) conflicted about their cultural duality and with limited exposure to accessing their two cultural knowledge systems simultaneously. Among biculturals with lower duality expertise, coping frames lower their negative evaluation of messages that elicit ambivalence because coping frames help these biculturals resolve the discomfort associated with ambivalence. Provision of coping frames does not impact attitudes of biculturals with greater levels of duality expertise. |
| Keywords: | Biculturals Duality expertise Ambivalence Coping frame |
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