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Display polarity, stimulus exposure duration, and visual lobe shape
Authors:Chiu Cathy H Y  Chan Alan H S
Affiliation:Department of Manufacturing Engineering and Engineering Management, City University of Hong Kong.
Abstract:This study investigated the effects of visual display polarity and stimulus exposure duration on visual lobe shape. Analysis showed that regardless of display polarity and exposure duration combinations tested here, visual lobe contours were slightly irregular and asymmetric, of medium roundness, with a moderately rough boundary, and horizontally elongated with a mean length-width ratio of 1.53. Visual lobes mapped with negative display polarity were significantly rounder, slightly more regular and more symmetric along the vertical axis, compared with those mapped with positive polarity. Under the different polarity conditions, there were no significant differences in visual lobe area, perimeter, boundary smoothness, and elongation. When stimulus exposure duration increased from 200 to 400 msec. and from 200 to 300 msec., there were significant increases in the visual lobe area, perimeter, roundness, boundary smoothness, and regularity. No such changes were found when duration increased from 300 to 400 msec. Exposure durations did not have a significant effect on the shape categories of elongation and horizontal symmetry for the different stimuli. There were no statistically significant interactions between polarity and stimulus exposure duration for any of the lobe shape indexes used here.
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