The associative basis of contingent color aftereffects.

According to a conditioning analysis of the orientation-contingent color aftereffect (McCollough effect, ME), orientation stimulus (grids) become associated with color. Contrary to this interpretation are reports that simple forms cannot be used to elicit illusory color and that the ME is not degraded by decreasing the grid-color correlation. The present results indicate: (a) Form stimuli can contingently elicit color aftereffects; (b) even a non-patterned stimulus--the lightness of a frame surrounding a colored area--can contingently elicit color aftereffects; (c) this frame lightness-contingent aftereffect, like the ME, persists for at least 24 hr; and (d) the frame lightness-contingent aftereffect can be used to demonstrate that correlational manipulations affect the ME, as they affect other types of conditional responses.