Person perception and the bounded rationality of social judgment

In this article, we develop a bounded rationality view of the relation between person perception and social behavior. Two theses of this approach are that behaviors vary in their significance to observers, and that observers pursue bounded rather than global utility in forming personality impressions. Observers are expected to be sensitive to targets' overall behavioral tendencies and to the variability of their behavior across situations, but both sensitivities are bounded, being greater for behaviors that directly affect observers' outcomes. In two investigations involving extensive hourly and 6-s observations, we examined the bounded utility of people's impressions of personality, demonstrating how impression accuracy is linked to the significance of behaviors. Observers were sensitive to the organization of aggressive behaviors, but less sensitive to the organization of withdrawn behaviors, even when the consistency of those behaviors was comparable. The results clarify the relation between people's inferential shortcomings in laboratory paradigms and the bounded utility of person perception in the natural environment.