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Sexual Priming, Gender Stereotyping, and Likelihood to Sexually Harass: Examining the Cognitive Effects of Playing a Sexually-Explicit Video Game |
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| Authors: | Mike Z. Yao Chad Mahood Daniel Linz |
| Affiliation: | 1. Department of Media and Communication, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong 2. School of Communication, The Ohio State University, Columbus, OH, USA 3. Department of Communication, University of California, Santa Barbara, CA, USA |
| Abstract: | The present study examines the short-term cognitive effects of playing a sexually explicit video game with female “objectification” content on male players. Seventy-four male students from a university in California, U.S. participated in a laboratory experiment. They were randomly assigned to play either a sexually-explicit game or one of two control games. Participants’ cognitive accessibility to sexual and sexually objectifying thoughts was measured in a lexical decision task. A likelihood-to-sexually-harass scale was also administered. Results show that playing a video game with the theme of female “objectification” may prime thoughts related to sex, encourage men to view women as sex objects, and lead to self-reported tendencies to behave inappropriately towards women in social situations. |
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