| Abstract: | As part of a cross-cultural project, 100 Malaysian university students completed Gough and Heilbrun's (1965) Adjective Check List to assess existing stereotypes of males and females. After the construction of 100 item stereotypes for males and females the data were analyzed in terms of Murray's (1938) personality theory of psychological needs. Analysis revealed that the male “personality” reflected high needs in autonomy, aggression and exhibition, but low needs for deference and nurturance. By contrast, female needs were strong in succorance and abasement but weak in dominance. These results were contrasted with those of 21 other countries and findings discussed in terms of Malaysia's multi-racial composition and influence of traditional customs and religious beliefs. |
