Gestalt and feature-intensive processing: Toward a unified model of human information processing

“Cognitive asynchrony theory,” recently developed in research on aging and memory, implies a functional distinction between the processing of “feature-intensive” items, those with numerous identifiable features, and the processing of images which are relatively sparse in such features and are handled in a more wholistic, “gestalt” manner. The present experiments addressed the question of whether such a distinction exists outside the realms of memory in which it has thus far been addressed. The present work used mental rotation as a model system. Consistent with the predictions of this model, Experiment 1 showed that feature-intensive figures required significantly more time to rotate than did gestalt figures, even though angles of rotation were the same. Experiment 2 demonstrated that feature-intensive processing may involve verbally-accessible semantic systems to a greater degree than is the case with “gestalt” items. Experiment 3 identified significant practice effects of feature-intensive stimuli on the processing of gestalt stimuli, but not the reverse. The results of these experiments indicate that the “gestalt/feature-intensive” processing distinction extends to mental rotation as well as to memory. Implications for the nature of mental representation of verbal and visual materials are discussed.