Self‐concept: a tourism application

Although well accepted by consumer behaviourists in general, self‐concept has received relatively little attention from tourism researchers. This is despite the potential it would appear to offer in terms of enabling an enhanced understanding of how tourists feel and what they seek from the tourism experience. The application of a model of self‐concept in this study suggests self‐concept may provide an alternative segmentation base, giving insights into how people perceive themselves in the tourist role and their consequent behaviour. Copyright © 2001 Henry Stewart Publications.