| 时尚消费:意义表达与自我建构的工具 |
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| 引用本文： | 汪新建,吕小康.时尚消费:意义表达与自我建构的工具[J].心理科学,2005,28(4):998-1001. |
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| 作者姓名： | 汪新建 吕小康 |
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| 作者单位： | 南开大学社会心理学系,天津,300071 |
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| 摘 要： | 本文视时尚消费为一种文化现象，并在麦克莱肯的意义转移模型基础上提出意义互动模式，强调消费者的消费主体地位和时尚消费的创造性功能，指出消费者不仅接受着文化内涵，同时也通过自己的解构和重构积极地进行着意义和自我的建构。作为现代社会不可避免的现象，消费就这样以其独特的方式成为意义表达和自我建构的工具。
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| 关 键 词： | 时尚消费 文化现象 意义转移模型 意义互动模式 消费主体 创造性功能 |
Fashion Consuming as an Instrument for Expressing Cultural Meaning and Constructing Identiy |
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| Wang Xinjian,Lv Xiaokang.Fashion Consuming as an Instrument for Expressing Cultural Meaning and Constructing Identiy[J].Psychological Science,2005,28(4):998-1001. |
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| Authors: | Wang Xinjian Lv Xiaokang |
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| Abstract: | This paper investigated fashion consuming from the standpoint of cultural analysis. Based on the McCracken's Transferring Model, the paper proposed a new model named Interactive Model to analyze the function of fashion consuming. The consumer not only absorbed cultural meaning, buy also constructed new meaning and selves when he or she was consuming by means of deconstructing and reconstructing. Thus, fashion consuming served as an effective instrument for expressing cultural meaning and constructing identity. |
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| Keywords: | fashion consume identity culture |
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