The effect of context on the structure of categories

Three experiments examined the effect of context on the representativeness ordering of exemplars of a category. Experiments 1 and 2 employed an online reading time paradigm to examine the effect of context on the time it takes to establish an anaphoric reference between an exemplar and a category term. Experiment 1 demonstrated that context can change the relation between a category term and an exemplar at the time of comprehension. Experiment 2 showed that category terms presented in context generate graded goodness-of-example distributions of exemplars that are different from the distributions generated in the absence of explicit context. These distributions cannot be derived by assuming that the exemplar most strongly suggested by the context serves as the category representation. Experiment 3 employed a membership verification paradigm. Response time was found to be a function of degree of relatedness to the contextdependent category representation. Typicality, as determined in the absence of explicit context, had no effect on decision time. Several models, including some extensions of current semantic memory theories, are developed to account for the results of these experiments.