The business of ivory tower research: Paradigms for university-corporate partnerships

A university research team in a department of Counseling Psychology initiated three university/industry collaborative projects. While studying quality of work life in the hotel industry, nurse job satisfaction in the health care industry and assertive behavior in the banking industry the research team contributed its academic objectivity and research skills to these clients. At the same time the university received the benefit of a laboratory work environment, as well as the opportunity to apply academic theory. Both parties in the three partnerships benefitted from the collaboration.