Attitudes Toward Business as a Function of Student Quality and Career Intentions

This study sought to determine student attitudes toward business as a social institution, careers in business, and businessmen, and then to relate these attitudes to measures of career intention and student quality. A random sample of 91 subjects was administered a double pre-tested questionnaire after results of a pilot study were reviewed. Positive and negative attitudes toward business were analyzed following three popular hypotheses: the “values” hypothesis, the “seduction” hypothesis, the “grey flannel suit” hypothesis. A negative relation between student quality and intention to enter business careers was found. The most consistent underlying explanation for this result was found to relate to student values and motivations and not to attitude sources external to the individual.