Individual Differences in Self‐Enhancement and Self‐Protection Strategies: An Integrative Analysis

ABSTRACT Research has identified a large number of strategies that people use to self‐enhance or self‐protect. We aimed for an empirical integration of these strategies. Two studies used self‐report items to assess all commonly recognized self‐enhancement or self‐protection strategies. In Study 1 (N=345), exploratory factor analysis identified 4 reliable factors. In Study 2 (N=416), this model was validated using confirmatory factor analysis. The factors related differentially to the key personality variables of regulatory focus, self‐esteem, and narcissism. Expanding this integrative approach in the future can reveal a great deal about the structure and dynamics of self‐enhancement and self‐protection motivation.