That "vision thing": the state of theory in social and personality psychology at the edge of the new millennium.

Social psychololgy's status as a theoretical discipline is assessed. Whereas it has excelled as an experimental science, the field has generally eschewed broad theorizing and tended to limit its conceptualizations to relatively narrow, "mid-range" notions closely linked to the operational level of analysis. Such "theory shyness" may have spawned several negative consequences, including the tendency to invent new names for old concepts, fragmentation of the field, and isolation from the general cultural dialogue. Recently, steps have been taken to encourage greater theoretical activity by social psychologists, and there are now several major outlets for theoretical contributions. Further initiatives are needed, however, to instigate theoretical creativity, including ways of overcoming disciplinary risk aversion and the training of young social psychologists in ways and means of theory construction.