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Religious Orientation,Endorser Credibility,and the Portrayal of Female Nurses by the Media |
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| Authors: | Chyong-Ling Lin Jin-Tsann Yeh Mong-Chun Wu Wei-Chung Lee |
| Affiliation: | 1. Department of Business Administration, Chung Yuan Christian University, Taoyuan, Taiwan, ROC 2. Department of Commercial Design, Vanung University, Taoyuan, Taiwan, ROC 3. Graduate School of Business and Management, Lunghwa University of Science and Technology, Taoyuan, Taiwan, ROC |
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