Attraction to a dissimilar stranger as a function of level of effectance arousal

An experiment was carried out to demonstrate that the relationship between attitudes of a stranger and attraction to that stranger can be mediated by effectance arousal and the consequent information search to reduce the arousal. The argument posited was that individuals under high effectance arousal produced by a confusing and ambiguous film would be attracted to dissimilar others as a source of information and uncertainty reduction. Results indicated that high levels of arousal produced greater attraction to a dissimilar stranger than to a similar stranger. This finding was reversed when an explanation was provided along with the confusing film, lending support to the uncertainty reduction position.