Dissonance theory revised again: Comment on the paper by Fazio,Zanna, and Cooper

Fazio, Zanna, and Cooper (Dissonance and self-perception: An integrative view on each theory's proper domain of application. Journal of Experimental Social Psychology, 1977, 13, 464–479) specified mutually exclusive domains of application for dissonance and self-perception theory and used a misattribution-of-arousal procedure to distinguish between dissonance reduction and self-perception processes. Because their proposed limitations of the domains of the two theories and their use of the misattribution procedure are not directly derivable from earlier statements of either theory, it may be best to regard their analysis as a new theory, rather than as a conciliation of the parent theories. New analyses based on the Fazio et al. results indicate that their data provide an insufficient basis for preferring their theory to earlier versions of dissonance and self-perception theories. Dissonance and self-perception: An integrative view of each theory's proper domain of application. Journal of Experimental Social Psychology, 1977, 13, 464–479.