Interference in memory for pictorial information

Subjects studied either faces composed from visual features or verbal facts composed from concepts. Recognition times were increased for both faces and facts when they were composed of elements that occurred in multiple study items. In Experiment 1 the interfering effect of other study items was much larger for verbal facts than for faces. This difference was largely eliminated in Experiment 2 where care was taken to control the features by which the faces were encoded. Experiment 2 also showed that verbal information could interfere with pictorial information and vice versa. However, this cross-modality interference was much weaker than within-modality interference. The data are consistent with the ACT theory in which pictorial material and verbal material are stored together in an abstract propositional network. The subnode model (Anderson, Language, memory, and thought, Hillsdale, N. J.: Lawrence Erlbaum, 1976) can account for the greater within- than cross-modality interference.