The effects of being imitated on the model's reward of imitating and nonimitating confederates and on the confederates' reward value were assessed. Forty-eight first graders served as subjects. It was found that more children showed a bias in giving reward to the imitating confederate than to the nonimitating confederate. This effect was particularly strong for children classified as having an internal locus of control. Second, no difference in confederates' reward value was obtained as measured by operantly conditioned responding on a marble-drop task.