Cross-modality matching functions generated by magnitude estimation

It is possible to generate cross-modality matching functions by having subjects make magnitude estimates of sets of stimuli appropriate to different modalities. The sets are interspersed among each other in the same test session and judged on a common absolute scale of sensory magnitude. An appropriate statistical device locates stimulus levels that appear, on the average, to match. The method is fast, efficient, circumvents the need for continuous stimulus adjustment, and holds promise for the study of the individual as well as the average psychophysical function. To illustrate its potential uses, advantages, and limitations, we used the method to generate cross-modality matching functions relating loudness and brightness. Compared to the scales of loudness and brightness generated by the magnitude estimations of the same stimuli, the matching functions (1) conform better to power functions, (2) may show less variation in slope (exponent), and (3) show far less variation in absolute magnitude (position).