安于现状偏差的心理机制、影响因素及应用启示

安于现状偏差是指个体在决策时,倾向于不作为、维持当前或者以前的决策的一种现象。安于现状偏差包括内源的安于现状偏差与外源的安于现状偏差。目前研究者对这一现象的解释主要有两种:损失规避与后悔理论。安于现状偏差的影响因素主要包括备择项的数目、决策者的情绪以及认知与动机特征等。安于现状偏差有利于认识日常决策行为,而且在销售、管理与公共政策等实践领域有着重要的研究价值。未来的研究则需要从安于现状偏差与其他决策现象之间的关系,安于现状偏差的产生根源及其应用研究的拓展等方面来进一步探讨。

Status Quo Bias with A Focus on Psychological Mechanisms, Its Influential Factors and Application Inspirations

Status quo bias refers to the phenoomenon that people tend to do nothing or maintain their current or previous decisions in decision making.Status quo bias includes endogenously determined status quo bias and exogenously determined status quo bias.There are two ways for researchers to interpret this phenomenon: loss aversion and regret theory.The factors to influence status quo bias include such as follows: number of alternatives,emotion,traits of the decision maker as his cognition and motivation.Status qu...