The Impact of Election Outcome on the Display of Political Posters: A Field Study During Communal Elections in Flanders

The present field study was designed to test the relationship between the election outcomes of political parties and the post-election display of posters in favor of those parties. Two days before the Flemish communal elections on 8 October 2000, addresses of private houses in the community of Zele were registered that displayed at least one poster in support of a political party (N = 388). On the day after the elections, two observers checked whether the registered houses still displayed their poster(s). A strongly and positively linear relation was found between the proportional win/loss of each political party (compared with the previous elections) and the percentage of houses that continued to exhibit poster(s) in support of that party: The better the election result, the higher the proportion of houses that still displayed their poster(s).