| 家庭沟通模式对儿童广告态度的影响 |
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| 引用本文： | 张红霞,杨翌昀.家庭沟通模式对儿童广告态度的影响[J].心理科学,2004,27(3):737-738. |
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| 作者姓名： | 张红霞 杨翌昀 |
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| 作者单位： | 北京大学光华管理学院,北京,100871 |
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| 摘 要： | 本文以家庭沟通模式理论为基础，通过对151份来自学生及母亲的问卷调查，探讨了不同家庭沟通模式对儿童广告态度的影响，结果表明，交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子一起看电视；交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子讨论电视广告；交互型和保护型母亲对孩子看电视时间的控制要比多元型和放任型的母亲严：交互型和多元型家庭中的儿童对广告的总体态度比另两类儿童对广告的总体态度要积极。
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| 关 键 词： | 儿童 广告态度 家庭沟通模式 生活环境 |
The Impact of Family Communication Patterns on Children's Attitude Toward Advertising |
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| Zhang Hongxia,Yang Yiyun.The Impact of Family Communication Patterns on Children's Attitude Toward Advertising[J].Psychological Science,2004,27(3):737-738. |
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| Authors: | Zhang Hongxia Yang Yiyun |
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| Abstract: | On the basis of 151 questionnaires filled by children and parents in Beijing and the Family Communication Pattern theory found that different styles of FCP influenced the children's attitude toward advertising and behavior of watching, and discussing ads with their parents. Mothers in Consensual and Pluralistic Families more frequently watch TV together, discuss commercials with children than mothers in protective and laissez-faire families; mothers in consensual and protective families control children's watching TV time more tightly than mothers in pluralistic and laissez-faire ones; children in consensual and pluralistic families have more positive attitudes toward advertising than those in protective and laissez-faire families. |
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| Keywords: | children Family Communication Patten attitude toward advertising |
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