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Some effects of task relevance and friendship on helping: You don't always help the one you like
Authors:Abraham Tesser  Jonathan Smith
Affiliation:University of Georgia USA
Abstract:It was hypothesized that being outperformed on a task that is relevant to one's self-definition is threatening to self-esteem, and that this threat is greater when one is outperformed by a friend rather than by a stranger. When another's performance threatens self-esteem, persons will be less likely to help the other by making the task easy. To test these hypotheses, 52 friendship pairs participated with strangers in a word identification task described either as a measure of important skills (high relevance) or as a game (low relevance). Participants chose clues for both a friend and a stranger to use in identifying target words. As predicted, they gave harder clues under high-relevance than under low-relevance conditions. Moreover, they gave harder clues to strangers than to friends under low-relevance conditions, but gave harder clues to friends than to strangers under high-relevance conditions.
Keywords:Requests for reprints should be sent to Abraham Tesser   Department of Psychology   University of Georgia   Athens   GA 30602.
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