| 心理账户:缘起、理论及应用 |
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| 引用本文： | 何丽,江亚丹,王晓钧. 心理账户:缘起、理论及应用[J]. 社会心理科学, 2011, 0(7) |
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| 作者姓名： | 何丽 江亚丹 王晓钧 |
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| 作者单位： | 深圳大学师范学院;深圳大学师范学院心理学系; |
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| 摘 要： | 心理账户深刻地体现了心理学和经济学的结合,是在行为经济学的大背景下开始研究的。心理账户是人们在心理上对结果,尤其是经济结果的编码,分类和估价的过程,它反映了人们在进行资金财富决策过程中的心理认知过程。心理账户与经济账户的运算法则不同,它具有非替代性。心理账户与金融投资结合形成了行为资产组合理论,心理账户与消费经济结合,形成了行为生命周期理论。
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| 关 键 词： | 行为经济学 心理账户 行为资产组合理论 行为生命周期理论 |
Mental accounts: Origin,Theory and Application |
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| He Li Jiang Yadan Wang Xiaojun. Mental accounts: Origin,Theory and Application[J]. Science of Social Psychology, 2011, 0(7) |
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| Authors: | He Li Jiang Yadan Wang Xiaojun |
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| Affiliation: | He Li Jiang Yadan Wang Xiaojun |
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| Abstract: | Mental accounts reflects deeply the combination of psychology and economics.The research of mental accounts is under the background of the study of behavioral economics.Mental accounting is a cognitive progress which includes coding,classifying and valuing process towards some results,especially the economic results.There are different algorithms between mental accounts and economic accounts,for the mental accounts are non-fungibility.The combination of mental accounts and financial investments formed behav... |
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| Keywords: | Behavioral economics mental accounting behaviour portfolio theory(BPT) behaviour life cycle theory. |
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