| Abstract: | Two studies provide evidence supporting a distraction-conflict view of social facilitation effects. Study 1 demonstrated that presence of an audience produced drivelike effects on the latency and vigor of a motor response. This effect, however, only occurred when attending to the audience caused attentional conflict. Study 2 demonstrated that in a two-task setting, attentional conflict, resulting from having to choose which task to work on, led to poorer performance on a complex copying task (p < .01, one tailed) and a larger percentage of dominant responses on J. L. Cohen and J. H. Davis' (Journal of Personality and Social Psychology, 1973, 27, 74–85) hidden word task (p < .04, one tailed), relative to a yoked control. Study 2 is consistent with earlier reports that choice heightens drivelike effects, while Study 1 indicates that attentional conflict contributes to social facilitation phenomena. |
