The Value of Marketing Theory for Parochial Schools: Some Parting Thoughts

In this response to Thogmartin's Spring 1994 JRCE article on “The Prevalence of Phonics Instruction in Fundamentalist Christian Schools,” the author offers his suggestions about why fundamentalist Christians are so enamored with intensive phonics reading pedagogy. In the first part of his response, he argues that the rationale for intensive phonics teaching lies in a radical behaviorist anthropology and epistemology of which Christian educators ought to be extremely wary. In the second section, the author provides a review of some empirical evidence for the limited utility of phonics in the teaching of reading and suggests, finally, that Christian teachers should show as much concern about what and why Christian children and adolescents should read as about how to teach them to do so.