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Semantic category effects in visual word search
Authors:Martin B. Karlin  Gordon H. Bower
Affiliation:1. Department of Psychology, Stanford University, 94305, Stanford, California
Abstract:The initial question was whether subjects could categorize a word semantically before they precisely identified the word itself. This failed to occur. When searching a visual display for a single target word, subjects searched at the same rate whether the distractors were in the same or in a different semantic category. However, when the size of the target set was increased to three, then six, items, subjects increasingly used category information to speed their search rate when targets and distractors belonged to different categories. Subjects appeared to perform the task by comparing the category of each display word to the category of the target set.
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