Visualized prosocial behavior and emotion in late life

Correlational research suggests that among older adults prosociality relates to positive emotions; yet causality remains unclear. We conducted an experiment to investigate whether visualizing a prosocial action would experience enhanced positive and lower negative emotion, and whether this would be particularly true for those with certain altruistic personality traits. Participants aged sixty and above were primed with a prosocial (helping a needy stranger), social (going out with friends), or neutral (walking down the street) induction. Results indicated that positive affect was highest among those who visualized a prosocial interaction, and that this effect was strongest among those higher in social responsibility. In contrast, less altruistically oriented participants reported higher negative affect in the prosocial condition. Thus, while prosociality promoted positive affect particularly among the socially responsible, it led to increased negative affect among those lower in altruistic orientation. Results suggest that individual differences influence older adults’ responses to exposure to prosocial involvement.