The effects of stimulus familiarization on patterns of visual selection

Patterns of visual selection were recorded as Ss viewed pairs of stimulus drawings in which the two members were either both incongruous or both banal. Prior to presenting the paired stimuli, S was preexposed to either one member of the stimulus pair or to the incongruous or banal counterpart of one member of the stimulus pair. The results indicate that: (1) preexposure to a stimulus reduced its potential to elicit looking responses, and the magnitude of that reduction was greater for incongruous stimuli than for banal stimuli; (2) preexposure to an incongruous stimulus affected the potential of its banal counterpart to elicit looking responses, but preexposure to a banal stimulus did not affect the potential of its incongruous counterpart to elicit similar responses; and (3) the reduced potential of the preexposed member of a stimulus pair to elicit looking responses waned after 10 sec. These results were discussed in light of an “information-conflict resolution” model of visual selection.