Two studies of visual search for word targets with controlled rates of presentation*

The two studies reported involve the visual search of word lists for a target item when the rate of presentation is controlled and the words are presented tachistoscopically. In the first study, the target is differentiated physically from the filler items by being capitalized. When the target is the last item in a list, it is readily identified at all presentation rates, but when it is the first word or is embedded in a list, recognition accuracy is inversely related to presentation rate. In the second study, the differentiation between target and filler items is in terms of the presence or absence of category membership. All Ss at all presentation rates do significantly better on lists with an animal word as a target and a set of unrelated words as filler items than on the converse arrangement.