Effects of self-attributed and other-attributed gaze on interpersonal evaluations between males and females

Male and female subjects were placed together in pairs for 10 min to get to know each other and talk about anything they wished. After the conversation, an experimenter gave the participants false feedback about the amount of gaze between them during the conversation. One subject (designated Self) was reported by the experimenter to have gazed at the Other at a higher level than usual for most people, at an average level, or at a lower level than usual for most people. After the conversation and the false feedback manipulation, subjects evaluated each other on a rating form. Results of the experiment showed that females gave males the most favorable ratings when they had ostensibly gazed at the males at a high level. Males were most favorable toward females when they thought they had given the females low levels of gaze. When considering the gaze of the other person, both male and female subjects rated a low gazing partner as least attentive and a high gazing partner as most sincere. Males rated low gazing females as least attractive. Females rated males with high reported gaze as least attractive. The research was discussed in terms of Bem's theory that attitudes are a function rather than a cause of behavior. Results were integrated with past research and suggestions for further study were made.