'Fear of success' imagery as a reaction to sex-role inappropriate behavior

Cue effects on TAT imagery, often considered evidence of fear of success, were examined. The cue generally used to assess this motive (Horner, 1968) was modified to depict success in an occupation traditionally considered appropriate for females (ballet). This new cue and Horner's original "medical student"cue produced very different results in fear of success imagery, the modified cue eliciting significantly less of this imagery from females and more from males. A substantial portion of what has been interpreted as "fear of success" imagery appears to involve anxiety about engaging in achievement activities that have traditionally been considered inappropriate to one's sex-role. The implications of this finding for female achievement conflict are discussed.