Sex differences in susceptibility to social influence

Sex differences in compliance and persuasiveness were examined while varying the sex-role relevance of the stimulus. Undergraduate students were asked to respond to opinion statements previously discussed by a fictitious group. Subjects read the group's unanimous opinion accompanying each statement and were told they would participate in a discussion with this group. Some subjects responded to statements about female sex-role relevant activities and others to statements about male sex-role relevant activities. Sex of influence source was manipulated by showing subjects all male or all female names of group members. Compliance was measured by the extent to which a subject's response approximated the group's opinion. The results show that males were more compliant than females when the stimulus statements concerned female sex-role-related activities and that females were more easily influenced when they responded to statements about male sex-role-related activities. Further, subjects were somewhat more easily persuaded by women on female sex-role-related activities and more influenced by men's opinions on issues relevant for males.In most of the social influence literature, alterations in a subject's behavior in an experimental situation has been termed conformity. However, conformity may involve either private acceptance or overt alterations in behavior without cognitive change (i.e., compliance). Throughout this article the term compliance refers to shifts in behavior toward an immediate and transitory social influence (Sherif & Sherif, 1969, p. 191).