| 医务人员的印象管理 |
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| 引用本文： | 张泽洪.医务人员的印象管理[J].医学与哲学,2005,26(4):51-51,56. |
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| 作者姓名： | 张泽洪 |
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| 作者单位： | 温州医学院人文与管理学院,浙江温州,325035 |
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| 摘 要： | 医务人员的印象管理有两种技术:一是获得性印象管理,具体手段有:精勤不倦、深究医术,仁爱救人,真诚地称赞和表扬,适当的意见遵从,营销自我,SOLER,工作严谨慎重,角色获得等;二是保护性印象管理,具体手段有:事发前的保护性印象管理与事发后的保护性印象管理.
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| 关 键 词： | 印象管理 获得性印象管理 保护性印象管理 |
On the Impression Management of the Medical Personnel |
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| ZHANG Ze-hong.On the Impression Management of the Medical Personnel[J].Medicine & Philosophy:Humanistic & Social Medicine Edition,2005,26(4):51-51,56. |
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| Authors: | ZHANG Ze-hong |
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| Institution: | ZHANG Ze-hong.Department of Management,Wenzhou Medical college,Wenzhou 325035,China |
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| Abstract: | The impression management of the medical personnel contains two kinds of techniques. One is the winning impression manages that it have probe medical skill and the kindness to fellowmen saves the person and speaking well of honestly with give public recognition and the appropriate opinion follows and marketing ego and SOLER and work careful and the role acquires etc. The other is protecting impression manage that it have rationalize the reason and prepare to leave room for retreat and apologize etc. |
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| Keywords: | impression management winning impression management protecting impression management |
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