Rater information acquisition processes: Tracing the effects of prior knowledge, performance level, search constraint, and memory demand

Research on performance ratings has tended to neglect factors affecting raters' acquisition of ratee performance information. The present research examined the dynamic effects of this rater information acquisition process. Study 1 examined the effects of prior ratee knowledge (familiarity) and ratee performance level on subsequent acquisition of ratee performance information under varying levels of constraint. After exposure to prior ratee information, raters acquired additional information concerning a set of ratees using a computer controlled information board procedure. The results indicated significant effects on the amount of search for prior knowledge, search constraint, and the interaction between prior knowledge and performance level. Study 2 extended the research by including a memory component (time delay) between the exposure to prior information and subsequent search. Results were congruent with Study 1. They indicated significant main effects on the amount of search for prior knowledge, ratee performance level, search constraint, and on the interaction between prior knowledge and performance level. In addition, the results indicated a significant interaction between memory demand and prior knowledge. Implications of these results, limitations, and extensions of this research approach are discussed.