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Delay and duration effects of time frames on personal savings estimates and behavior |
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| Authors: | Leona Tam Utpal M. Dholakia |
| Affiliation: | a Old Dominion University, Department of Marketing, United States;b Rice University, Jones Graduate School of Management, United States |
| Abstract: | |
| Keywords: | Personal savings Duration Delay Time frame Future optimism Temporal construal Resource slack |
| 本文献已被 ScienceDirect 等数据库收录！ | |