The paradoxical moderating effect of body image investment on the impact of weight-based derogatory media

Weight-based derogatory media consist of derogation of celebrities for failing to meet the thin ideal. This study examined the impact of weight-based derogatory media on women's body satisfaction, appearance self-esteem, fear of negative appearance evaluation, and negative affect. Female undergraduates (N = 240) were exposed to either tabloid-style pictures and articles derogating average size celebrities for gaining weight, or to the same images accompanied by neutral information. Women in the derogation condition reported greater fear of negative appearance evaluation than did women in the neutral media condition. Contrary to predictions, women low in maladaptive body image investment reported lower body satisfaction and appearance self-esteem in the derogatory media condition than they did in the neutral condition, while women high in maladaptive investment did not differ across conditions. Highly invested women's unexpected reaction may be understood as a defence against a threat to a valued domain of the self.